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Case study · Massage & therapy

Appointments booked and paid — without picking up the phone

A busy massage & wellness clinic swapped DMs and a paper appointment book for one WhatsApp thread — and stopped losing bookings to missed calls.

💆 Massage & therapy clinic👤 4 therapists · 3 rooms📍 Leeds

The problem before

Calls went to voicemail while therapists were mid-treatment, and DMs came in across Instagram, Facebook and text. No-shows ate whole afternoons, deposits were chased by message and bank transfer, and the diary lived in a paper book plus the owner’s head.

The Order On Bot setup

Clients now browse treatments and book entirely in WhatsApp. Every booking picks a therapist and a real slot, is secured with a card deposit, and drops straight into that therapist’s diary — who runs their whole day from the WhatsApp “My Bookings” view.

WhatsApp Flows bookingTreatment & therapist menuStripe deposits & card holdsPer-therapist diariesIntake notesAuto reminders

The client journey — all in WhatsApp

  1. Messages the number from an Instagram bio or window sticker — no app, no website.
  2. Picks the treatment, therapist and a slot in a guided chat flow that only shows real availability.
  3. Sees the price and duration up front, and confirms in the thread.
  4. Pays the deposit by card to lock the slot — the booking confirms instantly.
  5. Reminded the day before, then the therapist takes any balance after the session.