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Case study · Restaurants & takeaways

Orders taken and paid — without the marketplace cut

A busy Caribbean takeaway swapped a 30% delivery app and a ringing phone for one WhatsApp order line — and kept the margin and the customer.

🍗 Caribbean takeaway👤 12 covers · 2 sites📍 Birmingham

The problem before

The phone rang through service and orders went to whoever shouted loudest. Delivery apps took 30% of every order and owned the customer, phone orders came in wrong, and takings were split across cash, card and three different apps.

The Order On Bot setup

Customers now browse the menu and order entirely in WhatsApp. Every order is paid up front by card, routed to the right site, and dropped straight onto the kitchen screen — which the team runs the whole service from.

WhatsApp menu & orderingDelivery & collectionCard, Apple & Google PayKitchen order screenDriver dispatchAuto status updates

The customer journey — all in WhatsApp

  1. Messages the number from a flyer, sticker or Google listing — no app, no website.
  2. Browses the visual menu and adds dishes to a basket in a guided chat flow.
  3. Picks delivery or collection and sees the total — no surprise fees.
  4. Pays in-app by card or Apple/Google Pay — the order confirms instantly.
  5. Gets live status updates — accepted, cooking, and “on its way” when the driver leaves.