Case study · Restaurants & takeaways
A busy Caribbean takeaway swapped a 30% delivery app and a ringing phone for one WhatsApp order line — and kept the margin and the customer.
The phone rang through service and orders went to whoever shouted loudest. Delivery apps took 30% of every order and owned the customer, phone orders came in wrong, and takings were split across cash, card and three different apps.
Customers now browse the menu and order entirely in WhatsApp. Every order is paid up front by card, routed to the right site, and dropped straight onto the kitchen screen — which the team runs the whole service from.