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Case study · Hair & Beauty

Chairs booked and paid — without picking up the phone

A busy city-centre salon swapped DMs and a paper appointment book for one WhatsApp thread — and stopped losing bookings to missed calls.

💄 Hair & beauty salon👤 6 stylists · 2 chairs📍 Manchester

The problem before

Calls went to voicemail while stylists were mid-service, and DMs came in across Instagram, Facebook and text. No-shows ate whole afternoons, deposits were chased by message and bank transfer, and the diary lived in a paper book plus the owner’s head.

The Order On Bot setup

Clients now browse services and book entirely in WhatsApp. Every booking picks a stylist and a real slot, is secured with a card deposit, and drops straight into that stylist’s diary — who runs their whole day from the WhatsApp “My Bookings” view.

WhatsApp Flows bookingService & stylist menuStripe deposits & card holdsPer-stylist diariesBefore/after photosAuto reminders

The client journey — all in WhatsApp

  1. Messages the number from an Instagram bio or window sticker — no app, no website.
  2. Picks the service, stylist and a slot in a guided chat flow that only shows real availability.
  3. Sees the price and duration up front, and confirms in the thread.
  4. Pays the deposit by card to lock the slot — the booking confirms instantly.
  5. Reminded the day before, then the stylist adds before/after photos and takes the balance.