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Case study · Dog Services

Grooms booked and paid — without picking up the phone

A busy grooming salon swapped scattered DMs and a paper diary for one WhatsApp thread — and stopped losing bookings to missed calls.

🐾 Dog grooming & walking👤 5 groomers · mobile + salon📍 Leeds

The problem before

Calls went to voicemail while groomers had their hands full, and DMs came in across Instagram, Facebook and text. No-shows ate whole afternoons, deposits were chased by message and bank transfer, and the diary lived in a paper book plus the owner’s head.

The Order On Bot setup

Owners now browse services and book entirely in WhatsApp. Every booking sizes for the breed, is secured with a card deposit, and drops straight into the right groomer’s diary — who runs their whole day from the WhatsApp “My Bookings” view.

WhatsApp Flows bookingService & breed sizingStripe deposits & card holdsPer-groomer diariesBefore/after photosAuto reminders

The owner journey — all in WhatsApp

  1. Messages the number from an Instagram bio or van sticker — no app, no website.
  2. Picks the service and a slot in a guided chat flow that only shows real availability.
  3. Sees the price and duration for their dog’s size, and confirms in the thread.
  4. Pays the deposit by card to lock the slot — the booking confirms instantly.
  5. Reminded the day before, then the groomer adds before/after photos and takes the balance.