Case study · Events & Ticketing
A busy independent venue swapped Instagram DMs and a shared spreadsheet for one WhatsApp thread — and stopped losing sales to slow replies.
Ticket enquiries came in across Instagram, Facebook and text, and got lost between events. People held seats they never paid for, payments were chased by bank transfer, and the door list lived on a printout plus the owner’s head.
Buyers now browse what’s on and check out entirely in WhatsApp. Every sale picks a tier, holds inventory for 10 minutes, is paid up front by card, and lands on the live door roster — which staff run from the WhatsApp “Door” view on the night.