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Case study · Events & Ticketing

Tickets sold and paid — without the DM chaos

A busy independent venue swapped Instagram DMs and a shared spreadsheet for one WhatsApp thread — and stopped losing sales to slow replies.

🎪 Live events venue👤 4 events a month · 160 capacity📍 Bristol

The problem before

Ticket enquiries came in across Instagram, Facebook and text, and got lost between events. People held seats they never paid for, payments were chased by bank transfer, and the door list lived on a printout plus the owner’s head.

The Order On Bot setup

Buyers now browse what’s on and check out entirely in WhatsApp. Every sale picks a tier, holds inventory for 10 minutes, is paid up front by card, and lands on the live door roster — which staff run from the WhatsApp “Door” view on the night.

WhatsApp Flows checkoutTicket tiersStripe payments & holdsLive inventoryDoor check-in rosterAuto reminders

The buyer journey — all in WhatsApp

  1. Messages the number from an Instagram bio or event poster — no app, no website.
  2. Browses what’s on and picks tiers in a guided chat flow that only shows tickets still available.
  3. Sees the total and a 10-minute hold, and confirms in the thread.
  4. Pays by card to lock the tickets — a ticket code arrives instantly.
  5. Reminded the day before, then shows the code at the door and walks straight in.